DESIGN FOR THE ACTIVE 50–75 MARKET
TACKA STUDIO creates branding, editorial design and visual communication for organisations that want to build a stronger connection with active adults aged 50–75.
The work combines audience understanding with contemporary visual design, helping organisations communicate with greater relevance, clarity and credibility—without reducing people to their age.
UNDERSTANDING THE AUDIENCE
Individuals aged 50 to 75 are not a uniform group; they have diverse lifestyles, interests, and ambitions. However, they all share decades of experience with brands, media, and visual culture.
As a designer from this generation, I bring together personal insights, audience research, and design expertise. I appreciate the value of well-crafted printed communication while also understanding the expectations of today's digital landscape.
This unique perspective enables TACKA STUDIO to serve as a bridge between traditional analogue experiences and modern digital communication.
BRANDING & VISUAL IDENTITY
I develop visual identities that help organisations become recognisable, credible and relevant to their audience.
The process can include logo development or refinement, typography, colour, imagery, graphic elements and practical brand guidelines. The result is a flexible visual system that works consistently across print and digital communication.
EDITORIAL DESIGN
I design annual reports, brochures, magazines, publications and information materials for print and digital use.
Strong typography, thoughtful grids and clear information hierarchy transform complex content into a structured and engaging reading experience—while preserving the organisation’s individual character.
CAMPAIGN COMMUNICATION
I create visual concepts and campaign materials that help organisations communicate a clear message to the right audience.
This can include posters, advertisements, flyers, social media materials and information campaigns. The focus is on communication that attracts attention, supports recognition and encourages response without relying on age-related clichés.
ILLUSTRATION, INFOGRAPHICS & LOGO DESIGN
Custom illustrations, icons and infographics can make information easier to understand, more distinctive and more memorable.
I create scalable vector elements that support the brand’s message and work consistently across publications, presentations, campaigns and digital communication.
CLARITY & READABILITY
Clear communication involves more than larger text. Typography, contrast, spacing, language and information hierarchy must work together.
I improve readability without making the design feel clinical, overly simplified or labelled as “design for older people”.
HOW I WORK
1 — DISCOVERY
We define the organisation, audience, project goals, content and practical requirements.
We define the organisation, audience, project goals, content and practical requirements.
2 — CREATIVE DIRECTION
I translate these insights into a focused visual concept and design direction.
I translate these insights into a focused visual concept and design direction.
3 — DESIGN & REFINEMENT
The selected direction is developed through clearly defined feedback stages.
The selected direction is developed through clearly defined feedback stages.
4 — DELIVERY
You receive carefully prepared print-ready or digital files in the agreed formats
You receive carefully prepared print-ready or digital files in the agreed formats
You work directly with me throughout the entire process—from the first conversation to final delivery.
LET’S CREATE COMMUNICATION THAT CONNECTS
Does your organisation offer products, services or experiences for an active and experienced audience? Let’s discuss how thoughtful design can strengthen your communication.